Cisco is an important name in the enterprise world and the company had hoped that its position among the entrepreneurs would further be improved if a suitable tablet, meeting the enterprise needs of the clients, is introduced.
This made the company launch Cisco Cius but the idea turned out to be quite a bad one.
Cius could not do well in the market full of competition and finally Cisco decided that there would not be any more tablets.
This announcement was made on the company blog by O J Winge, the SVP at Cisco.
He said that Cisco would not be making any more investment in the Cisco Cius tablet, and beyond today there would no more enhancement or production of the device.
He, however, said that evaluating the market trends, the supply of the present tablet in limited form would be continued to users with specific needs.
The main target consumers of Cisco were the corporate users and Cisco had hoped that Android based tablet form the company would be quite popular among the corporate consumers.
But these hopes vanished largely due to the immense popularity of Apple’s iPad.
Hence the fate of Cisco Cius was little different than that of BlackBerry PlayBook.
The decision of the company followed as a result of Cisco IBSG Horizons Study on virtualization and BYOD which concluded that 95 percent of the companies allowed their employees to bring their own devices while about 36 percent of the companies provided full support for such devices.
Under such a situation, it made little sense for Cisco to continue the production of Cius. The company, however, would not altogether abolish the tablet business but would only refrain from any more investment into hardware.
The specialty of the Cius tablet was that it featured Cisco software such as WebEx, Cisco Quad, Cisco Show, along with a proprietary messaging app while also supporting Cisco Telepresence video conferencing.
But since the individual ownership of tablets has largely been accepted by the companies, and even strongly supported by many, the concept of Cisco tablet had little significance.