Digital Deal Between Amazon And Waterstones

Famous publishing house Waterstones signed a deal with tech giant Amazon by which the publishing house would be offering Kindle eReaders through its highstreet stores.

Most of the major publishers of printed books have problems with Amazon since Amazon has been selling books at extremely low cost. But the chief executive of Waterstones, James Daunt, said that he has good hopes for this deal and it would hopefully result in strong traditional attributes of the shops.

Waterstones is one of the biggest publishers in theUKand with the increasing popularity of digital books, the publishing house has decided to team up with Amazon.

Refurbishment in the publishing house is underway regarding the dedicated digital areas, free WiFi access and new coffee shops.

According to this deal, Waterstones would offer Amazon eReaders as well as other Kindle digital services.

Mr. Daunt said that people at Waterstones have been committed to providing best possible reading experience to their readers at all the stores of the book chain.

He further said about the deal that “It is a truly exciting prospect to harness also the respective strengths of Waterstones and Amazon to provide a dramatically better digital reading experience for our customers.”

At present, Waterstones has 294 stores in theUKandIreland. It was sold last year by HMV to Russian billionaire Alexander Mamut for £53 million.

Amazon chief executive Jeff Bezos said that this deal is a result of mutual passion and dedication about books and eReaders that is shared by Waterstones and Amazon.

He further said that this deal would be a perfect way to bring together physical books and digital publishing.

He appreciated the role of Waterstones in the popularity of book reading culture and said that this deal would be able to further manifest the importance of book reading in digital book era.