One of the largest publishers if the US, Hachette Book Group, has a new marketing and sales officer, Evan Schnittman, who believes that in the present digital age, more emphasis should be put on the publishing of digital content.
The rise of digital books and the widespread acceptance of digital reading have made it essential that publishers look for some middle way and this is exactly what Mr. Evan expressed during his discussion.
Mr. Evan discussed his views about digital books and the possible future of digital publishing.
He also discussed his concept of “enhanced hardcover,” according to which users who purchase books in hard copy format can also have an eBook in the complete package.
This would allow users to switch between the preferred modes of reading, depending upon the situation.
For example, reading an eBook on an eReader equipped with backlight or a tablet is preferable under low light situation, while reading hard copies is something that most people still prefer if circumstances are favorable.
This concept of dual release has previously been applied by Algonquin when they released the dual version of Hilary Jordon’s book named When She Woke.
Whenever the physical book was purchased by a customer, the booksellers association members gave them a coupon code which could be used to download the eBook version of the book in the preferred format.
According to the critics, this concept would also help tackle with the situation which, according to many people, led to the demise of the famous bookstore chain named Borders.
The reason believed to cause this was that people simply used to browse their required titles in the bookstore and then went home to download the titles, after being satisfied with their choice at the book store.
This concept would actually persuade the customers to take advantage of the new deal, whereby they would be able to purchase book in hard copy as well as digital format.