There are no two opinions about the fact that the market of eBooks has expanded enormously over the last couple of years, and this trend is expected to further accelerate in near future.
A detailed survey and research of industry was performed recently by Pricewaterhouse Coopers’ Global Entertainment and Media Outlook which pretty much sums up the entire situation.
According to the estimates, the sales of eBooks accounted for $19 billion in the year of 2011 in USA alone. For the US market, this amount would increase up to $21 billion by 2016. And if we consider the overall sales of eBooks in the global market, it would amount to as much as $48 billion.
The massive popularity of eBooks has emerged from the widespread acceptance of eReaders and tablets. At present, digital content is more popular in USA and UK while its popularity is a bit slow in the rest of developed countries. However, this popularity is constantly increasing with the passage of time not only in the developed countries but the rest of the world as well.
EBooks are also quite popular in the emerging Asian markets like Japan, South Korea, and China. Japan is one of the most productive and advanced markets of Asia and various tech giants, most noteworthy being Kobo and Sony, are doing immensely well in Japanese market.
Other than Japan, the trend of digital reading in South Korea is also gaining considerable momentum, and eBooks comprise about 24% of the total books sold, which is even higher than most of the European markets.
China is one of the largest markets in the world and many tech giants have been looking to expand the scope of their products there.
However, compared to other countries, it is a bit difficult to effectively penetrate the Chinese market. But considering the market trends, it won’t take much time before China also follows the suit and adopts digital reading.