While the popularity of eReaders has significantly increased during the last couple of months, teens seem to be the least likely part of the population to use eReaders and tablets for educational purposes.
Although teens generally turn out to be more tech savvy than other factions of society, they mostly use tablets for entertainment purposes.
Considering this trend among the teens, Barnes & Noble has two new reading series specifically aimed at young adult readers. These reading series would be available on the new purchases of Nook tablets and are from Alloy Entertainment, creators of The Vampire Diaries, Gossip Girl, and the Pretty Little Liars titles.
In the official press release regarding these reading series, Barnes & Noble told that widely popular titles such as Iva-Marie Palmer’s The End of the World as We Know It and Elena Perez’s The Art of Disappearing would be available via this series. Both these Nook books are now available for purchase at a price of $3.99.
A spokesman from Barnes & Noble talked about the company’s motivation behind this reading series for young adults and said that “Barnes & Noble is excited to make these Alloy Entertainment titles available to our millions of customers.
We strive to provide readers of all ages – including young adult readers – access to more of the content they want, and the ability to enjoy it on our award-winning digital reading platform.”
He further said that Barnes & Noble is ready to work with all publishers in order to provide an access to these books for its customers.
The young adult genre is very popular these days and as publishers continue to print more books from this genre, the company would also provide more titles for its customers.
Other than the reading series for young adult readers, Barnes & Noble are also hosting a sweepstakes which can provide the readers an opportunity to win a Nook tablet. This would, the company hopes, encourage the culture of eReading among the customers, particularly the young adult readers.