Random House, one of the biggest publishers of the US, has extended its services from book publishing to television broadcasting.
The company has joined hands with Fremantle Media to start its own Random House TV which would produce programs for various broadcast network, cable, and premium television scripted formats.
The programs would mainly be produced based on the books that would be published by Random House.
This would also provide unique opportunity for the authors associated with Random House publishing since they would be able to have direct input in the programs based on their books.
The move is a consequence of the critical success of Charlaine Harris who contributed to the adaption of her books into True Blood series. While there is no doubt that the step is unique, many people also call it quite risky.
Jeffrey Levine would be the head of this new initiative by Random House. Jeffrey Levine previously worked for Spring Creek Productions where he worked on several important productions of the company including such critical and commercial successes as Blood Diamond, Monster-In-Law, and This Is Where I Leave You.
He recently joined Random House and would now manage the affirs of the entertainment division of Random House.
Jeffrey Levine would certainly utilize his wide experience of program production at Random House but the success or failure of the initiative is only a matter of time.
This is certainly quite a bold move from Random House and people would be anticipating some pretty interesting programs based on their books.
It would also be interesting to see what kind of network coverage the production of Random House would get.
So far we are not sure whether Random House would produce content for family friendly networks or more bolder networks such as AMC and HBO.
Only time would tell about the quality and success of this new initiative.